Is your workplace omnichannel enabled?

In 2012 I was managing an innovation project for an insurance company. At that time, an omnichannel strategy was an important innovation topic. 5 years later, omnichannel became the standard in business to consumer sales & marketing. In a modern shopping experience, the ability to identify, evaluate and purchase in one seamless journey leveraging different channels is expected by the consumer. He might use a mobile app to learn about a product, visit a store to taste or feel it, talk to a sales agent over the phone to get further details, and finally purchase over the web, all in Read More